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Resume

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SUMMARY

Fully integrated cd-level writer, creative strategist and entrepreneur with 25+ years experience telling brand stories and engaging audiences.

 

Key Attributes:

 

° 20+ years senior management experience

° Founded Comingle, a proximity based network for the coworking industry

° Highly-strategic thinker with a keen ability to see the whole picture and make recommendations accordingly

° Comprehensive understanding of communication planning to engage targets via media channel selection

° Successful in designing and executing full-cycle CRM, loyalty and acquisition programs

° Extensive experience formulating ideas into creative campaigns while optimizing messaging specific to the media channel

° In-depth knowledge of broadcast, digital and print solution capabilities and development

° Great track record for presenting and selling work internally and to clients

° Published work: Sisenwein, Jon. “Think Before You Pull That Email Trigger.” DM News May 12, 2009 

 

EXPERIENCE

FREELANCE, Boulder, CO/Chicago, IL/New York, NY – Creative Director

Agencies include: Barsamian Communications, Euro RSCG Strat Farm, Good Apples, Leopard, Moxie Sozo, Razorfish, Spin Creative Studio, Tandem Advertising & Design

 

COMINGLE, Boulder, CO – Founder & CEO

Technology startup and proximity-based network designed to make coworking more collaborative.

 

Leo Burnett/Arc, Chicago, IL/Boulder, CO – Associate Creative Director

National advertising agency. Led United Airlines creative team for interactive, direct mail, email and other initiatives to support the MileagePlus loyalty program.

 

MERKLE INC., Denver, CO – Associate Creative Director

Leading international database marketing agency and ESP. Managed multi-disciplinary team of 10+ on all loyalty e-marketing efforts for DIRECTV. Also led projects for clients including Citizens Bank, Samsung and Xcel Energy, as well as various new business efforts.

 

MALENKE | BARNHART, Denver, CO – Director of Content

Full-service interactive agency focused on strategy and design. Managed team of 5 staff and freelance copywriters for all projects involving content. Directed redesign effort for qwest.com, which included the integration of four separate CMS into one portal site. Other clients included Cheyenne Mountain Zoo, Ford, Quiznos, Visit Denver and Westwood College.

 

GREENHOUSE PARTNERS, Boulder, CO – Creative Associate

Strategic branding and consulting agency. Developed multiple TV campaigns for Charter Communications. Spearheaded concepts and development of sales materials for the New Village at Winter Park on behalf of Intrawest/Playground Destination Properties. Other clients included Bacardi, First Data and Valen.

 

HILL | HOLLIDAY, New York, NY – Senior Copywriter

National advertising agency. Lead copywriter on the Verizon Wireless

direct mail retention and acquisition business. Launched the first-ever b2b campaign in the Northeast region. Managed freelance teams.

 

TBWA\CHIAT\DAY, New York, NY – Copywriter

National advertising agency. Worked with the team that launched the

“Nextel. Done.” campaign. Developed broadcast, print, promotional and

POP materials for Nextel and the NASCAR Nextel Cup Series.

 

MAGNANI CARUSO DUTTON, New York, NY – Copywriter

Interactive agency. Developed content for websites, banners and email campaigns for clients, including AOL, AT&T, CIT, HBO and Lego.

 

E JAMES WHITE COMMUNICATIONS, Washington, D.C. – Copywriter

Regional advertising agency. Created pitch campaigns responsible for winning the Beyond.com and Hewlett Packard accounts. Also worked on multiple assignments for Amtrak.

 

FURMAN ROTH ADVERTISING, New York, NY – Copywriter/Producer

Local advertising agency. Received Jersey Award for Best Radio Single: 44Board Snowboard Shops. Wrote and produced radio for clients including 44Board Snowboard Shops, Car Cash, Lee Myles Transmissions, Mapquest.com, NewYorkToday.com, Odd Job and Ski Barn.

 

The Advertising Club of New York/ ANDY Awards, New York, NY – Coordinator

Not-for-profit industry organization. Coordinated membership events, new member acquisition and assisted with the production of the annual International ANDY Awards competition and show.

EDUCATION

ADHOUSE - New York, NY - Portfolio classes

SCHOOL OF VISUAL ARTS - New York, NY - Portfolio classes

SUNY PLATTSBURGH - Plattsburgh, NY - BA, Mass Communications 1993

DEAN COLLEGE - Franklin, MA - AA, Communications 1991