Direct: First Data

First Data "Frames" Campaign

First Data was looking to increase its reach into the Texas market. Targeting smaller community banks, this campaign was designed to highlight historical financial events in banking, and illustrate that First Data offers the services and protection these banks need.

 

A letter was sent to the bank president, and accompanied by a commissioned illustration of the historical event. The frames were wraped in paper, so a label on the outside acted as a teaser. A description of the event was included with the illustration.

 

 

Results:

 

Target:          100 banks

Open Rate:  100%

Meetings:    32

Sales:            17

 

Program Cost:       $130,000

Cost Per Piece:      $650

 

Each sale was worth about $200,000

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