Resume
SUMMARY
Fully integrated acd/cd-level writer and creative strategist with over fifteen years experience at agencies big, small, general,
direct, interactive and/or database focused.
Key Attributes:
- 7+ years management experience, 4+ years senior management
- Highly-strategic thinker with a keen ability to see the whole picture and make recommendations accordingly
- Comprehensive understanding of communications planning to engage targets via media channel selection
- Successful in designing and executing full-cycle CRM, loyalty and acquisition programs
- Extensive experience formulating ideas into creative campaigns while optimizing messaging specific to the media channel
- In-depth knowledge of broadcast, digital and print solution capabilities and development
- Great track record for presenting and selling work internally and to clients
- Published work: Sisenwein, Jon. "Think Before You Pull That Email Trigger." DM News
May 12, 2009
AGENCY EXPERIENCE
| 2010 to Present |
Leo Burnett/Arc, Chicago, IL/Boulder, CO Associate Creative Director
National advertising agency. Leads United Airlines creative team for interactive, direct mail, email and other
initiatives to support the MileagePlus loyalty program. |
| 2009 to 2010 |
FREELANCE ACD/CD, Boulder, CO/Chicago, IL/New York, NY
Agencies include: Euro RSCG Strat Farm, Razorfish, ALM, GSP, LoSasso, Stevens & Tate, AOL |
| 2008 to 2009 |
MERKLE INC., Denver, CO - Associate Creative Director
Leading international database marketing agency and email service provider. Managed creative team of 10+
on all loyalty and retention e-marketing efforts for DIRECTV. Also led digital projects for other clients, including
Citizens Bank, Samsung and Xcel Energy, as well as various new business efforts. |
| 2007 to 2008 |
MALENKE|BARNHART, Denver, CO - Director of Content
Full-service interactive agency focused on strategy and design. Managed team of 5 staff and freelance
copywriters for all projects involving content. Directed redesign effort for qwest.com, which included the
integration of four separate CMS systems to populate unique content on every page. Other clients included
Cheyenne Mountain Zoo, Ford, Quiznos, Visit Denver and Westwood College. |
| 2006 to 2007 |
GREENHOUSE PARTNERS, Boulder, CO - Creative Associate
Strategic branding and consulting agency. Developed multiple TV campaigns for Charter Communications.
Spearheaded the concepts and development of sales materials for the New Village at Winter Park on behalf of
Intrawest/Playground Destination Properties. Other clients included Bacardi, First Data and Valen. |
| 2004 to 2006 |
HILL|HOLLIDAY, New York, NY - Senior Copywriter
National advertising agency. Lead copywriter on the Verizon Wireless direct mail business. Launched the
first-ever b2b campaign in the Northeast region. Managed freelance teams. |
| 2003 to 2004 |
TBWA\CHIAT\DAY, New York, NY Copywriter
National advertising agency. Worked on the team that launched the Nextel. Done. campaign. Developed
broadcast, print, promotional and POP materials for Nextel, Nextel Wireless Broadband and the NASCAR
Nextel Cup Series. |
| 2002 to 2003 |
MAGNANI CARUSO DUTTON, New York, NY Copywriter
Interactive agency. Developed content for websites, banners and email campaigns for clients, including AOL,
AT&T, CIT, HBO and Lego. |
| 2000 to 2001 |
E JAMES WHITE COMMUNICATIONS, Washington, D.C. Copywriter
Regional advertising agency. Created pitch campaigns responsible for winning the Beyond.com and Hewlett
Packard accounts. Also worked on multiple assignments for Amtrak. |
| 1997 to 2000 |
FURMAN ROTH ADVERTISING, New York, NY - Copywriter/Producer
Local advertising agency. Received Jersey Award for Best Radio Single: 44Board Snowboard Shops. Wrote
and produced radio for clients including 44Board Snowboard Shops, Car Cash, Lee Myles Transmissions,
Mapquest.com, NewYorkToday.com, Odd Job and Ski Barn. |
| 1995 to 1997 |
The Advertising Club of New York/ ANDY Awards, New York, NY Coordinator
Not-for-profit industry organization. Coordinated membership events, new member acquisition and the
production of the annual International ANDY Awards competition and show. |
EDUCATION
ADHOUSE - New York, NY - Portfolio classes
SCHOOL OF VISUAL ARTS - New York, NY - Portfolio classes
SUNY PLATTSBURGH - Plattsburgh, NY - BA, Mass Communications 1993
DEAN COLLEGE - Franklin, MA - AA, Communications 1991
 Print Resume
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